AI Tools for Social Media Engagement and Content Marketing with Kate Bradley Chernis

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In the dynamic realm of social media and content marketing, staying ahead of the curve is crucial for businesses and influencers alike. Imagine a tool that leverages artificial intelligence (AI) to automate your social media posts and boost your engagement rates across various platforms.

Kate Bradley Chernis, the Founder & CEO of Lately, has brought this innovative vision to life.

Lately’s platform utilizes AI to transform podcasts, videos, and text articles into compelling social posts that captivate audiences. In this article, we delve into the discussion points from a podcast featuring Kate Bradley Chernis, where she unveils the potential of AI for automating social media posting and elevating engagement.

Empowering Content Transformation with AI

Lately is at the forefront of a revolution in content transformation. This startup has developed a platform that harnesses AI to auto-generate social media posts, simplifying the content creation process for businesses and individuals.

Its versatility sets Lately apart, allowing users to seamlessly transform rich media content, such as audio and video clips, into engaging social posts. This innovation has captured the attention of industry leaders like Gary Vaynerchuk, known as Gary Vee, who has embraced Lately to enhance his social media presence.

By integrating AI-generated video clips into his Twitter feed, Gary Vee has witnessed impressive growth, accumulating nearly 10,000 followers.

A Winning Endeavor Backed by Jason Calacanis

The success of Lately extends beyond its user base and caught the eye of notable investor Jason Calacanis. Jason recognized the potential of Lately’s AI-driven platform and became an investor in the company.

Lately’s journey to prominence includes its victory in the LAUNCH ACCELERATOR program’s demo day, solidifying its position as a trailblazing force in the tech industry.

The Genesis of Lately: Kate Bradley Chernis’ Vision

Kate Bradley Chernis, the mind behind Lately, traces the inspiration for her innovative platform to her days managing a marketing agency. During this time, while overseeing social media editorial calendars, she faced the formidable challenge of creating engaging content manually. Her efforts yielded impressive results, driving a remarkable 130% ROI for a Walmart client. However, the labor-intensive process pushed her to explore a more efficient solution.

In-Depth Podcast Discussion

The podcast featuring Kate Bradley Chernis delves into various AI-powered social media engagement aspects. The discussion covers topics such as guiding a startup during the COVID era, the evolving landscape of investor and customer engagement, and critical challenges marketers encounter in enhancing social media engagement. Additionally, Kate shares valuable insights on measuring the effectiveness of social media engagement in terms of its impact on business objectives. Kate Bradley Chernis explores the essential elements of an engaging social media post and guides those who diligently adhere to content rules but struggle to engage their audience.

Lately’s Algorithmic Brilliance

Kate Bradley Chernis also delves into the inner workings of Lately’s algorithm, shedding light on how it identifies viral content within long-form videos. The podcast explores the implications of AI in the workforce and addresses concerns about job displacement. Kate Bradley Chernis shares her learnings from AI, highlighting the valuable knowledge gained beyond just identifying resonating words with target customers.

Unleash the Power of AI for Social Media Engagement

As the conversation with Kate Bradley Chernis unfolds, it becomes clear that AI is no longer a futuristic concept but a practical tool to revolutionize social media engagement. Businesses and content creators can now harness the capabilities of AI-driven platforms like Lately to streamline content creation, increase engagement, and stay ahead in the ever-evolving world of social media.

Embracing the AI Revolution in Social Media Engagement

My podcast with Kate Bradley Chernis paints a compelling picture of AI’s transformative role in social media engagement. It serves as a clarion call for businesses, marketers, and content creators to embrace the AI revolution, streamline content creation, and propel their social media presence to new heights. With tools like Lately at their disposal, the future of social media engagement is not just promising; it’s powered by AI-driven innovation.

Boosting Social Media Engagement with AI: Lately Product Demo

Photo by Franck V. on Unsplash