Atari Re-Invades Gaming Space With Logo Celebrating 50th Anniversary

To mark the occasion, the legacy brand is releasing new multiplatform titles, merchandise and blockchain moves

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If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others.

To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating its 50th anniversary with a new commemorative logo. The company isn’t straying too far from its comfort zone, maintaining the iconic “Fuji” within the newly released black, white and gold color-schemed design.

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