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The video game industry has proven to be one of the more robust entertainment segments.
The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report.
CMO Jason Bunge explained how connecting with gamers and giving the consumer what they ask for has guided marketing strategies during the Brandweek 2021 session The Future of Entertainment: Video Game Players.
Riot Games has been around since 2006 and seen titles like League of Legends take off. The game had 8 million players worldwide last year.
