Google made some tweaks to how it categorizes partners in the YouTube Measurement Program, and it welcomed partners that are new to the program overall or to specific categories.
The YouTube Measurement Program debuted in 2017 to give advertisers access to trusted independent solutions for tracking marketing performance on the video site.
Following the reorganization, advertisers can search by services including brands safety, brand suitability and content insights.
Four new partners were added in the Brand Suitability and Contextual Targeting category: Channel Factory, Integral Ad Science, Sightly and VuePlanner.
And
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