You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Is Your Company Socially Responsible? via @WhartonKnows
Corporate social responsibility has increasingly become an important component for businesses. According to the Governance and Accountability Institute, 86% of the S&P 500 Index companies published sustainability or corporate responsibility reports in 2018. In fact, CSR is so important that is has become a business discipline integral to the corporate mission statement.
Read the full article here: https://knowledge.wharton.upenn.edu/article/company-socially-responsible/
The squeeze on AI talent could cripple America’s most important companies via @venturebeat
With the AI revolution solidly underway, techs top 5 companies are investing huge amounts of money into AI development and AI engineering talent.
Read the full article here: https://venturebeat.com/2019/09/14/the-squeeze-on-ai-talent-could-cripple-americas-most-important-companies/
How to keep your CMO job longer via @venturebeat
In a top 100 advertising company, CMOs need a minimum of 3-4 years to make a lasting change and impact. And the larger the company or the more ingrained its issues, the longer it takes.
Read the full article here: https://venturebeat.com/2019/09/15/how-to-keep-your-cmo-job-longer/
High-tech ways to keep employees happy via @BBCWorld
Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees. And machine learning can monitor take-up and avoid wasting money on unwanted benefits.
Read the full article here: https://www.bbc.com/news/business-49165358
Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/
Need help with your marketing AI and analytics? |
You might also enjoy: |
Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday! |
Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday. |